Allowing Big Food to only mention “artificial flavors” rather than list the chemical names of the additives they use only benefits food manufacturers because they know that consumers would be turned off if they knew their favorite iced tea had seven chemicals they couldn’t pronounce in the ingredients. The term “artificial flavors” is similar to the new GMO label in development that depicts a sun with a smiley face and says “BE” for “bioengineered” rather than GMO, a term more people are aware of. In both cases, the government is helping the food industry sanitize its products to make them more attractive to consumers. Once again, our crony capitalist government takes the side of industry rather than ordinary consumers.