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The Slow, Sad (to Some...) Decline of "Time Magazine"

Quicklink Submitted By       Message Ron Madden     Permalink    (# of views)   1 comment

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The web is deceiving. It would seem to be a massively open and democratic system that would allow a brand like Time to reach everyone and reduce its costs along the way. But we're learning that it's more expensive and more difficult to build a distinctive relationship with an audience online. And it requires a very different approach to the business; it forces us to be much more strategic - to put finite resources against the goal of making something that no one else can make. 


From commons.wikimedia.org: Roger Wolfe Kahn on the cover of Time magazine (September 19, 1927) {MID-235665}
Roger Wolfe Kahn on the cover of Time magazine (September 19, 1927)
(Image by Wikipedia (commons.wikimedia.org))
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Read the rest of the story HERE:

At www.theatlantic.com

 

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Former dishwasher, janitor, telemarketer & librarian. Currently assisting the elderly. Ardent Sanders supporter.

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