The web is deceiving. It would seem to be a massively open and democratic system that would allow a brand like Time to reach everyone and reduce its costs along the way. But we're learning that it's more expensive and more difficult to build a distinctive relationship with an audience online. And it requires a very different approach to the business; it forces us to be much more strategic - to put finite resources against the goal of making something that no one else can make.
Roger Wolfe Kahn on the cover of Time magazine (September 19, 1927)
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