The web is deceiving. It would seem to be a massively open and democratic system that would allow a brand like Time to reach everyone and reduce its costs along the way. But we're learning that it's more expensive and more difficult to build a distinctive relationship with an audience online. And it requires a very different approach to the business; it forces us to be much more strategic - to put finite resources against the goal of making something that no one else can make.
Roger Wolfe Kahn on the cover of Time magazine (September 19, 1927)
(Image by Wikipedia (commons.wikimedia.org)) Details DMCA