The New FCC Rule Could End Polling as We Know ItQuicklink submitted By James Quandy Permalink
Public Opinion Poll
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|The junk mail can be pitched. The TV ads can be skipped on the DVR. But until now, there's been no way for people with landline phones to avoid the noisy, invasive onslaught of robocalls from marketers.
The FCC is about to change all that, with a new proposal that the commission approved last week that would place greater restrictions on those calling voters and consumers, particularly using technology to automatically dial phone numbers.
But in the process, the FCC's very broad ruling could have dire consequences for pollsters and researchers eager to ask people what's on their mind, as well as the campaign organizers and analysts who specialize in targeting and turning out the vote. And while polls are often a good punching bag for those who loathe politics, their evaporation would have even worse consequences for our nation's democracy.