The history of US imperialism in this region, like so many others around the world, is one drenched in blood. In 1954 a mercenary army hired by the United Fruit Company and assisted by the US government staged a military coup which overthrew the democratically elected, reform oriented, government of Colonel Jacobo Arbenz Guzman. Colonel Carlos Castillo Armas was installed as the new president of Guatemala and thus began a military dictatorship that would span the latter half of the 20th century. The indigenous Maya of the country had long been viewed as sub-human by the ruling, Spanish descended, elite, a supremacist stain that remains to this day.