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|Private equity has an image problem. What began a few months ago with questions about Mitt Romney's background as chief of Bain Capital has ballooned into a tidal wave of legislative, regulatory and media attention -- and much of it unflattering. Now the industry is working to fight back, as some fear that the bad press could lead to greater regulation...
Before Mitt Romney entered the political fray, private equity firms -- which specialize in pumping investors' money into companies that aren't listed on the U.S. stock exchange -- enjoyed relative anonymity. Few people outside the business community had a detailed understanding of how they worked, and many of the firms in turn did their best to stay clear of the spotlight.