Beyond NBC’s implicit approval of racism by giving Trump a platform on SNL, there is the issue of the network turning over 90 minutes of live network television time to billionaire presidential candidate. A candidate being in a sketch is not the same as the publicity that comes from hosting the show. If NBC refuses to dump Trump from SNL, they will be burning a lot of bridges. NBC has no problem with being in the Donald Trump business, but they will regret their cheap ratings grab after they lose viewers on November 7 and beyond. Hundreds of thousands of Americans are determined not to let NBC back into the Donald Trump business.
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