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Making Sense of the News: Distinguishing News from Sponsored Content - By Michael Spikes

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'With more of us consuming more media on the internet, it’s becoming more difficult to separate the types of content we’re seeing. In our News Literacy course, we help students understand the different categories of information they encounter every day. We define “Information Neighborhoods” primarily by the piece of media’s main purpose. Understanding each of these neighborhoods is important because the lines that separate them are often ill-defined. In this blurring, content creators sometimes adopt the appearance of other types of information to try to increase their own credibility. Clearly, the challenges created by new media require new approaches to spotting unreliable information masquerading as journalism. Here are a few ways you can spot sponsored content that poses as news...'

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At billmoyers.com

 

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I began teaching in 1963,; Ba and BS in Education -Brooklyn College. I have the equivalent of 2 additional Master's, mainly in Literacy Studies and Graphic Design. I was the only seventh grade teacher of English from 1990 -1999 at East Side (more...)
 

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