Sanberg, a founder of Aspiration, the socially conscious online banking company, described Sanders’ working-class coalition of supporters as a key reason for getting behind him, Sanberg and the single mother who raised him in Orange County, California, lost their home to foreclosure when he was a kid. Sanberg led the initiative to create a state-level earned income tax credit for working poor families in California in 2015 and subsequently funded the nonprofit CalEITC4Me to ensure low-income Californians were aware of their eligibility for the program. Ahead of the 2018 midterm elections, he founded Working Hero PAC to support Democratic candidates for office who are committed to anti-poverty policies. And in 2019, he expanded his EITC outreach program to other states outside California where low-income Americans are often unaware of the tax credits for which they are eligible.
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