Alhabash said these scandals are bound to influence some people, but not the majority. While people generally understand that their private information is vulnerable, they don't completely comprehend the risks. That skews the cost-benefit calculation people make when they ask themselves, 'What am I going to lose by being off Facebook, and what am I gaining by being on Facebook?'
Facebook's value lies in the fact that it is the world's largest social network. Even though many would be willing to pay for the service, if Facebook started charging for access, a large number would quickly move to another social network.