How Target Figured Out A Teen Girl Was Pregnant Before Her Father DidQuicklink submitted By Rob Kall Permalink
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|An angry man went into a Target outside of Minneapolis, demanding to talk to a manager:
"My daughter got this in the mail!" he said. "She's still in high school, and you're sending her coupons for baby clothes and cribs? Are you trying to encourage her to get pregnant?"
Target knew before the father
Every time you go shopping, you share intimate details about your consumption patterns with retailers. Many of those retailers are studying those details to figure out what you like, what you need, and which coupons to offer you. Target has figured out how to data-mine its way into your womb, to figure out whether you have a baby on the way long before you need to start buying diapers.
Target tries to hook parents-to-be at that crucial moment before they turn into rampant -- and loyal -- buyers of all things pastel, plastic, and miniature. He talked to Target stati