How (And How Not) To Beat A Smear Campaign

Narrative is a funny thing. You can do everything right, cross all your ‘T’s and dot all your ‘I’s and color within all the official lines, but if you offend the powerful they can still rearrange the dominant narrative underneath you to kill your public influence.

In Venezuela right now some guy named Juan is being elevated to the leadership of the nation simply by the governments of other nations referring to him as “President Guaido” and denying the legitimacy of the actual guy who is running the Venezuelan government. The funny thing about that is if enough people believe it, it can theoretically work...