The new word of the year: post-truth This was the year of “fake news,” in which pure fiction masquerading as truth may have spread wide enough to influence the outcome of the election. But framing the issue solely in terms of lying actually underplays and mischaracterizes the grand deception being perpetuated inside the internet’s fun house of mirror; we must distinguish lying from deception. To lie is to deliberately say what you believe to be false with the intention of deceiving your audienc what they are selling There goal is to confuse enough so that you don’t know what is true. Almost everything that we encounter online is being presented to us by for-profit algorithms, and by us, post by post, tweet by tweet. That fact, even more than the spread of fake news, can be its own sort of shell game, one that we are pulling on ourselves.'