| It is not bad enough that Governor Tom Corbett and the Pennsylvania legislature are starving the Philadelphia public schools of basic necessities. Here comes the charter lobby to launch an expensive media campaign to persuade parents to pull their kids out of the public schools and put them into charters. Politico reports: "SCHOOL CHOICE HITS THE AIRWAVES: Proponents of school choice have launched a major PR blitz in Philadelphia. For the next four weeks, they'll saturate both morning TV and the evening news, on all four major channels, with 30-second spots featuring parents talking about why their kids are thriving in charter schools. Similar messages will pop up on Twitter and in web ads, and organizers are considering adding radio, too. The goal: Prod civic leaders and school officials to open up the system by making it easier for students to transfer among district-run schools ... |
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At dianeravitch.net
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