The power of the good con artist is the ability to identify your deepest need and exploit it. It’s not about honesty or greed; we are all suckers for belief. All good con men, are exceptional judges of character, but even more important they are exceptional creators of drama, of the sort of narrative sweep that makes everything seem legitimate, even inevitable. Stories are one of the most powerful forces of persuasion available to us, especially stories that fit in with our view of what the world should be like. Facts can be contested. Stories are far trickier. The best confidence artist makes us feel not as if we’re being taken for a ride but as if we are genuinely wonderful human beings who are acting the way wonderful human beings act and getting what we deserve.