As with Star Wars, the Sanders’ brand, his story, taps into our deepest longings. We want to believe the promise of ‘a new hope.’ We want to believe a better world is possible. We want to believe that by uniting together as a people we can awaken a force that can defeat the dark side.
The Sanders’ story recognizes that there is a ‘Force’ out there that can defeat the Empire. That force is the America people. And like Obi Wan awakening Luke to his own potential, Sanders is demonstrating that the common folk, the everyday working families, the farmhands in remote parts of the political galaxy, actually do have power, that they can influence the political system and bring about change, that they can liberate themselves from perceived oppressors and have the better world they want.
Bernie Sanders: ”This campaign is not about me, it is about you.”