Send a Tweet
Most Popular Choices
Share on Facebook 14 Share on Twitter Printer Friendly Page More Sharing
Life Arts   

Aunt Jemima Brand to Change Over 'Racial Stereotype'

Quicklink Submitted By   1 comment
Author 512932
Message Al Hirschfield
Become a Fan
  (3 fans)

Aunt Jemima, the syrup and pancake mix brand, will change its name and image amid an ongoing backlash, with its parent company Quaker Oats acknowledging that the brand’s origins are “based on a racial stereotype.”

The brand, founded in 1889, is built on images of a black female character that have often been criticized as offensive. Even after going through several redesigns — pearl earrings and a lace collar were added in 1989 — Aunt Jemima was still seen by many as a symbol of slavery.

On Wednesday, Quaker Oats, which is owned by PespiCo, said that it was taking “a hard look at our portfolio of brands” as it worked “to make progress toward racial equality through several initiatives.”

Aunt Jemima%2C AB Frost.
Aunt Jemima%2C AB Frost.
(Image by (Not Known) Wikipedia (commons.wikimedia.org), Author: Author Not Given)
  Details   Source   DMCA

Read the rest of the story HERE:

At www.nytimes.com
Rate It | View Ratings

Al Hirschfield Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

A rapidly aging boy from NJ, with a somewhat radical political bent, who, after quite some time, seems to finally (in the truest sense of the word) be getting it together... Om Sai Ram

Go To Commenting
The views expressed herein are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.
Writers Guidelines

 
Contact AuthorContact Author Contact EditorContact Editor Author PageView Authors' Articles
Support OpEdNews

OpEdNews depends upon can't survive without your help.

If you value this article and the work of OpEdNews, please either Donate or Purchase a premium membership.

STAY IN THE KNOW
If you've enjoyed this, sign up for our daily or weekly newsletter to get lots of great progressive content.
Daily Weekly     OpEd News Newsletter
Name
Email
   (Opens new browser window)
 

To View Comments or Join the Conversation: