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Podcast    H4'ed 7/23/18

Self-Publishing; The Bottom-up Route to Getting Published

Broadcast 7/23/2018 at 11:07 AM EDT (10 Listens, 6 Downloads, 2546 Itunes)
The Rob Kall Bottom Up Radio Show Podcast

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Copyright © Rob Kall, All Rights Reserved. Do not duplicate or post on youtube or other sites without express permission. Creative commons permissions for this site do not apply to audio content or transcripts of audio content.

Steven Spatz CEO of BookBaby, a major indy or self-publishing company, former journalist and marketer for major corporations.

Interview prep-notes

Please describe what bookbaby is. 

You offer a conference. November 2-4, 2018 

Why do people publish books?
25% of best-selling authors are now publishing independently.

65% of book sales are now on Amazon

Time frame to publish a book thats already edited: 2 weeks ebook, 3 weeks cover design, 4-6 weeks e-book and print on demand. Time for editing 7-10 days at average cost of $1500 depending on book length

It seems to me that self publishing is the bottom-up way to do book publishing. 
Talk about how its bottom up versus top-down traditional publishing. 
Author needs to establish their reading community.

Teaching authors how to become publishers

Most important things self-publishing authors need to learn and understand

Most common author misconceptions and misunderstandings?

What are the advantages of self-publishing over traditional publishing. 
And what are some stats on self vs. traditional publishing

What are the essential things people must do to take a book that theyve written and get it published?

You say book baby is for some self-publishers and not for others. 
Who is your ideal client and who is not? And whos your typical BookBaby author?

What are the core services self-publishing authors must buy?

What are the liabilities of self-publishing. 

Carl-Johan Forssn Ehrlin The Rabbit Who Wants to Fall Asleep 

Size: 83,534,912 -- 0 hrs, 58 min, 0 sec


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Rob Kall Social Media Pages: Facebook Page       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Rob Kall is an award winning journalist, inventor, software architect, connector and visionary. His work and his writing have been featured in the New York Times, the Wall Street Journal, CNN, ABC, the HuffingtonPost, Success, Discover and other media. 

Check out his platform at

He is the author of The Bottom-up Revolution; Mastering the Emerging World of Connectivity

He's given talks and workshops to Fortune 500 execs and national medical and psychological organizations, and pioneered first-of-their-kind conferences in Positive Psychology, Brain Science and Story. He hosts some of the world's smartest, most interesting and powerful people on his Bottom Up Radio Show, and founded and publishes one of the top Google- ranked progressive news and opinion sites,

more detailed bio: 

Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the first of their kind.  Then, when he found the process of raising people's consciousness and empowering them to take more control of their lives  one person at a time was too slow, he founded which has been the top search result on Google for the terms liberal news and progressive opinion for several years. Rob began his Bottom-up Radio show, broadcast on WNJC 1360 AM to Metro Philly, also available on iTunes, covering the transition of our culture, business and world from predominantly Top-down (hierarchical, centralized, authoritarian, patriarchal, big)  to bottom-up (egalitarian, local, interdependent, grassroots, archetypal feminine and small.) Recent long-term projects include a book, Bottom-up-- The Connection Revolution, debillionairizing the planet (more...)

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