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Podcast    H4'ed 8/18/20

Chris Vogler & Story: Part 2: Shamans, Neurobiology, the Writer's Contract, Branding,

Broadcast 8/18/2020 at 8:03 PM EDT (6 Listens, 3 Downloads, 1852 Itunes)
The Rob Kall Bottom Up Radio Show Podcast

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Chris Vogler & Story: Part 2: Shamans, Neurobiology, the Writer's Contract, Branding,
(Image by YouTube, Channel: Rob Kall, Author: Rob Kall)
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Chris Vogler Screenwriter, story analyst, actor and consultant, including working on Disney's movie Lion King, and he's the author of the best-selling book, The Writer's Journey, a practical approach to using mythic ideas, particularly Joseph Campbell's ideas about the hero's journey and Carl Jung's ideas about archetypes.
His website is

Writer's journey

We need shamans
They go inward to the spirit world. The world of their imaginations.
Vision quest
Ecstatic dancing, drumming, chanting, dreaming, starving selves, consult with healing plants around them.
They made an inner journey to the spirit worldbecoming a bird, climbing a ladder, going down to an underworld.
There they humbly approach their spirit guides with the current human problem.
If the spirits are in a good mood the spirits give a gift in the form of a vision, like

Creatives are part of the heritage of shamans.
Story writers, writers, novelists are modern day shamans
Architects are shamas
Modern day shamansscientific experts

Translating the visionviewers and readers do the translation.

Go inward. Seek your wellsprings of inspiration and then come back and turn your visions into creative works that can be shared. If we do that we'll be making a better world.

Audience contract: entertainment, sensations, places, stars, novelty,
Fulfill deep wishes, including wish granting fairy godmothers, wizards, genies
Capturing the zeitgeist
We have lived by our contracts. Essential documents of our civilization are contracts

Brands connection to hero's journey.

Stories and evolution

Rumpelstiltskin wishes as underlying principle of storytelling.
Throughline or desire line
Disney built its empire on When you wish upon a star, sleeping beauty, Cinderella, Aladin
Angle for pitching is to ask: "Did you ever wish""

Jung quote he put on his door: "summoned or not the god will come."

Trust the path

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Rob Kall Social Media Pages: Facebook Page       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Rob Kall is an award winning journalist, inventor, software architect, connector and visionary. His work and his writing have been featured in the New York Times, the Wall Street Journal, CNN, ABC, the HuffingtonPost, Success, Discover and other media. 

Check out his platform at

He is the author of The Bottom-up Revolution; Mastering the Emerging World of Connectivity

He's given talks and workshops to Fortune 500 execs and national medical and psychological organizations, and pioneered first-of-their-kind conferences in Positive Psychology, Brain Science and Story. He hosts some of the world's smartest, most interesting and powerful people on his Bottom Up Radio Show, and founded and publishes one of the top Google- ranked progressive news and opinion sites,

more detailed bio: 

Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the first of their kind.  Then, when he found the process of raising people's consciousness and empowering them to take more control of their lives  one person at a time was too slow, he founded which has been the top search result on Google for the terms liberal news and progressive opinion for several years. Rob began his Bottom-up Radio show, broadcast on WNJC 1360 AM to Metro Philly, also available on iTunes, covering the transition of our culture, business and world from predominantly Top-down (hierarchical, centralized, authoritarian, patriarchal, big)  to bottom-up (egalitarian, local, interdependent, grassroots, archetypal feminine and small.) Recent long-term projects include a book, Bottom-up-- The Connection Revolution, debillionairizing the planet (more...)

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