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Ryan Lee runs Continuity Summit, a conference that brings together experts on continuity websites and businesses-- which couldn't have existed 15 years ago. But now, there are tens of thousands of them. For example, one mother of five kids, has a site with 1000 members, each paying $20 a month, and it's for people who are paper, scrapbook and "cropping" hobbyists.
I interviewed Ryan because he represents a whole new bottom up and connection driven world of entrepreneurial energy and direction. As they say in his world, people sign up with membership sites for the content and stay for the community. And usually, a lot of the content is community provided or conversations that have been recorded for the community in the form of webinars or conferences.
Rough Interview notes:
Diapers, kids facing death?
first paid membership site late September 2001
21 day program: What to expect while you're reinventing yourself
tips for staying focused
bringing experience to a website idea
Producer model-- how to create an information product, even if you have no skills or specialized knowledge
working by the hour versus...
hiring virtual assistants who do the mundane work that is below your pay grade
leverage: doing small things that can have a big impact on your business.
infusionsoft, oneshoppingcart, clickbank
how do you figure out what business to go into?
Ask. Go to blogs, discussion forums, associations and find out what's keeping them up at n ight.
Find out what they're talking about.
if you're not an expert, not a guru, how do you create a site. Answer-- the producer model--
domain name $8 - $9 cost
need a web host-- a virtual landlord, costs $5, he uses hostgator.com
Software for a membership site; use wordpress.org and go to guru
wishlistmember, digital access pass.
one time fee of $150 to get started.
If you compare it to any other startup business, like starting up a retail store... you're looking at $50-100,000 in build-out costs.
start at facebook, set up a fan page,
use linked in as well. Start driving traffic to your blog. Write articles and say something
biggest mistake people make-- trying to do everything yourself. Focus on your strengths.
Being a perfectionist.
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Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the first of their kind. Then, when he found the process of raising people's consciousness and empowering them to take more control of their lives one person at a time was too slow, he founded Opednews.com-- which has been the top search result on Google for the terms liberal news and progressive opinion for several years. Rob began his Bottom-up Radio show, broadcast on WNJC 1360 AM to Metro Philly, also available on iTunes, covering the transition of our culture, business and world from predominantly Top-down (hierarchical, centralized, authoritarian, patriarchal, big) to bottom-up (egalitarian, local, interdependent, grassroots, archetypal feminine and small.) Recent long-term projects include a book, Bottom-up-- The Connection Revolution, debillionairizing the planet and the Psychopathy Defense and Optimization Project.
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