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flickr image by Pop!Tech
George Lakoff is the author of The Political Mind, Moral Politics,
Don't Think of an Elephant!, Whose Freedom?, and Thinking
Points (with the Rockridge Institute staff). He is Richard and
Rhoda Goldman Distinguished Professor of Cognitive Science and
Linguistics at the University of California at Berkeley.
Notes from the interview
It's not just about words-- also about values
govt takover talk about freedom
talk
about life-- death panels, pro-life
We need to talk about life
and freedom regarding health. Last is security-- what are people most
afraid of-- losing health care, being denied care.
Which is
scarier-- the underwear bomber or anthem blue cross.
Details all
have to do with thing... are your life and security taken care of here?
The
name-- is also terrible-- public option was an awful choice.
Conservatives here public= government and option is from bureaucracy
They
could have called it the American Plan.
leaders of Dem party
have a hard time using language and values ala lakoff
Republicans
majored in business-- marketing- metaphors, frames, images, values
If
you went to college and became a democratic policy maker you studied
learned
enlightenment reason-- proven to be false in almost every regard-- that
it is conscious, logical...
The way brains really work is
through empathy, through social connection.
Facebook passed
google-- about social connectin
Democrats in congress don't
understand that and think it's about getting politics out-- think it's
about "what's in it for you.
No. It's what the moral issue is.
we
want to govern, they want to impede.
Lakoff-- they are wrong
Conservatives
have "strict father morality" that individual freedom is more
important. They have a totally different morality.
(Book Moral
Politics) Conservative's Highest value is preserving, defending and
extending the moral system itself
Further thing republicans are
good at is creating conservative populism-- Dems don't understand, LEe
Atwater and Roger Ailes understood it back in sixties.
Working
strict father people threatened by radical feminism and civil rights.
Invented
idea of liberal elite-- liberal media, latte liberals, limo liberals...
tea party movement grew out of that-- it's been carefully brought along
since the late sixties.
Libs and dems don't understand what
communication is about-- works by using language over and over again,
repeating it that evoke the conservative world view. Have think tanks,
experts like Luntz, training institutes with people ready to go on TV,
booking agents-- getting their message out over and over every day....
The
republicans have a system that fits how brains work.
How brains
work-- every word is defined in terms of a frame-- a frame is a system
of circuits
Politics is a moral system, how people think is right.
All politics is moral.
They use language that will evoke their
moral system. When it is repeated it strengthens synapses in the brain,
creates permanent circuits.
Certain circuits are mutually inhibitory
in the brain-- two moral systems-- where one is turned off and one is
turned on.
Bi-conceptuals.
The way people change is by
activating your world view, through language. Cons have system of
communication that does that all the time.
The Dems have truth
squads-- will tell you the truth. refute conservatives. They activate
the words they are trying to argue against. They end up helping
conservative.
Most people don't know what their moral values
are. Most people's thoughts are unconscious. When asked, they give
programs, not morals.
We have plenty of billionaires on the left
who could set up such a system. But they are educated as enlightenment
reason, so they think it's propaganda-- but it's not propaganda.
Repub
think tank starts with conservative values, then applies values to
every issues.
progressive think tank starts with issues, -- all of
these things are linked by common progressive values.
progressive
foundations aim at issues and projects. Don't build infrastructure.
Went
to Ford Foundation-- told them problem. Are evaluated based on a "good
portfolio"
What they're doing is designing "silos"
Book:
Thinking points-- gave book to Obama--
In governing... same.
Have to learn how people think--
Single payer-- doctor-patient
care-- get care you need-- american plan- americans take care of
americans...
Who's going to pay for it-- don't have to pay for
profits and administrative costs... and denying care.
Climate
change was introduced by Frank Luntz
Cap and trade and carbon
credits--
Back in 2003, 2004, I wrote a series of articles on my thoughts on the need for policy promotion. They're not in the current database system of the site because the pre-date our use of the database, but they're still on the site, here:
How
To Take Back the Moral Turf from the Right
by ROB KALL
The
Echo Chamber as a Political Weapon by Rob Kall
31
Ways to Take on the Neocon Think Tanks: A Progressive
Policy and Position Promotion Think Tank Prospectus by Rob
Kall OpEdNews.Com
Understanding
the Difference Between a Think Tank (TT) and a Right Wing
Policy
Promotion "Think Tank":
Why the left desperately needs to "get it" and create about
five
of them.
Chaunce's
Garden; Progressives Must Stop Tilling The Field with Spoons
Rob Kall
Starting
a Progressive Counterpart to the Neocon's Most Powerful Weapon--
the Policy Creation and Advocacy Think Tank; Join the
Grassroots
Effort to Build One Rob Kall
Where
are the Real Patriots While Bush Rapes and Trashes America?
If
Wealthy Liberals and Liberal Foundations Don't Fund Think
Tanks to
Take on the Right, then We Might as Well Throw in the Towel.
Envisioning
a Progessive Counterpart to NeoConservative Think Tanks like Project
for a New American Century
Progressive
Bows and Arrows against Neocon Cruise Missiles; Time for
Friends of
Democracy to Help
Size: 20,731,403 -- 0 hrs, 43 min, 11 sec
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