Bio: DON LAFFERTY lives and writes in his hometown of Philadelphia, where even Santa Claus has to look over his shoulder. He's a member of the Liars Club, the Social Media Director of the Wild River Review, marketing director of the Inspired Word of New York City, and sits on the board of directors of the Philadelphia Writers' Conference. His short fiction has been published in Needle Magazine, Crime Factory Magazine, Pennsylvania Game News, Outdoor Life, Positive Coaching Alliance, Highlights for Children, and numerous anthologies. Find out more atwww.donaldlafferty.com, or hunt him down on Twitter @donlafferty.
What do you mean by "inbound marketing."
Hubspot state of inbound marketing report every year.
inbound marketing lead costs 61% less than outbound marketing.
Value proposition and action you want them to take,
by 2015 70% of leads will be coming from website
More than 50% of websites in PA don't have websites,
Does all this apply to writers and activists?
writers should consider four major groups
readers, colleagues, booksellers, traditional media people and bloggers reviewing books,
Have you done any work with activists, non-profits, political campaigns, etc,?
You can write short because you are working to get a person to your landing page right?
What are conversions and what are some things that a nonprofit writer or activist group can offer?
How has UWbucks changed their website and strategies?
Where does fundraising fit into this?
What is a value proposition?
what's in it for them?
25% of content goes through Facebook, But it's still the number 2 way of content being shared on the internet. Number one way is email.
Mailing services: Aweber, constant contact, mail chimp
How else can you use the email services to get analytics?
What's changed over the past few years with social media?
Edge Rank-- measurement Facebook uses to see who will see what you post
Facebook applications wildfire north social
You want people to opt-in to get on your mailing list-- no buying mailing lists
That's a pricy cost, A decent mailing list can cost tens of thousands of dollars.
You have a great article on your site-- Social Media Starters
Linked in-- people benefit by participating in... (listen to the podcast)
It's about participating in conversations-- on linked in, Facebook, twitter"
Daily checklist of things
Are there tools that make it easier to do this?
Use google reader"What does it do?
Anything for working with Facebook and twitter
How do you reach out to people on twitter?
What would a non-profit give away as an incentive to get an email?
What about Pinterest?
Does it apply much for non-profits or writers?
Who would hire you, Don?
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