I'll be giving a talk tomorrow evening, Sponsored by the Philadelphia Writers Conference, Monday, 6:30 PM at the Philadelphia Free Library. 

How the Bottom Up Revolution is Changing The Media; How to Write for a Wired, Connected world:
Where: The Skyline Room (4th Floor) at the Philadelphia Free Library, Main Branch at 18th and Vine Street. Click here for a map
I'm filling in as a last minute replacement for Inquirer commentary editor John Timpane.

Here are the details:
How the Bottom Up Revolution is Changing The Media; How to Write for a Wired, Connected world:

Rob Kall is the founder, publisher, editor in chief and architect of Opednews.com , the host of the Rob Kall Bottom Up Radio Show on WNJC 1360 AM and a regular blogger on the huffingtonpost. he founded and ran the Storycon summit meeting on the art, science and application of story from 2002-2007. He is writing a book about the revolution changing the world from Top Down to Bottom up, from an information era to a connection era.

Opednews.com has grown to become among the highest traffic media sites in the state, reaching 300-800,000 unique visitors a month, with over 60,000 registered members and 36 volunteer editors. It has achieved this as a non-profit with meager funding, less than six figures a year, compared to the other major media sites, with tens to hundreds of millions in funding and capital. Opednews is a hybrid news, op-ed. aggregation, blog community site that uses a custom built content management system. The site has published over 127,000 articles since May of 2005.

The Rob Kall Bottom Up Radio show reaches metro Philly and south NJ. Guests have included congressman Dennis Kucinich, Joseph Nye, author of The Future of Power, Arianna Huffington, Thom Hartmann, Daniel Ellsberg, Chris Hedges, Wendell Potter, Senators Arlen Specter, Bernie Sanders and Byron Dorgan , Joe Sestak, Howard Zinn, Noam Chomsky, Craig Newmark, founder of Craigslist, Hollywood producer Mike Medavoy, Mike Gravel, John Dean, Vince Bugliosi...

Rob will discuss how to write for the web, for a community blog-- including:

What is the bottom up revolution and how has it changed your life and the writer's world?

What does it mean to be a part of the shift from an information era to a connection era?

Why write? For money, to entertain, to make a difference, to help others, to cast light in the darkness, to share your feelings, your hopes, your joys, your disgust, ...

How to create great titles that optimize your SEO, ie., your article being found by search engines

How to make your article more credible

How to get your reader to start reading and keep reading

How to use twitter, facebook, linked in and google effectively to expand the reach of your article.

How to use twitter, facebook, linked in and google alerts to research your articles and cover your "beats"

Common missed opportunities and mistakes people make.

How to use free, permitted images that increase readership

Why write without getting paid?

One of my favorite writing quotes is from Oliver Wendell Holmes Sr. "Sometimes the head steals the hearts best blood."