Auditorium Neon (det., Augusta Theatre) c. Fred Lassman by Fred Lassman
In 1889, George Eastman set the stage for the golden age of America's picture palaces when he registered his patent for perforated celluloid film.
Soon after, a nickel could buy dreams of adventure and love in the shrines that had been built to the sacred silver screen.
Moviegoers were mesmerized by the magic of neon and murals even before the lights dimmed, and some of these grand "one-screen-wonder" cinema houses are still showing films today.
Augusta Theatre (exterior detail) c. Fred Lassman by Fred Lassman
Art Deco Grandeur
The Augusta Theatre (Augusta, Kansas) opened on June 19, 1935, amidst telegrams of support and congratulations from the big names in the industry, including Louis Mayer, Clark Gable, Jean Harlow and Joan Crawford. A two-story art deco building in the center of downtown, it was the first theatre in the U.S. to use neon illumination entirely throughout the interior.
Augusta Theatre South Mural (det.) c. Fred Lassman by Fred Lassman
Now called the Augusta Historic Theatre, it is currently a movie house and a community arts center operated by the Augusta Arts Council.
According to the Council, "Of the estimated 5,000 theatres built in the United States prior to 1940, more than 75 percent have either been demolished or adapted for reuse to an extent that precludes their future use as theatres."
Escape to the Movies
Colley Theater moviegoers in the 1930's. (Note the nuns!) by Tench Phillips
"A battered economy may leave many palace theaters struggling, but it's worth noting that even in the poorest days of the Great Depression, 60 to 80 million Americans continued going to movies regularly," according to msnbc.msn.com.
Bach to the Future
Hilo Palace Theatre by www.hilopalace.com
Opening in 1925, The Hilo Palace was owned and operated by the nephew of the last royal governor of the island of Hawai"i. The theatre has been refurbished, and now offers movies, live concerts and a wide variety of performances.
Eia Ka Hula (Behold the Hula) performed at the Hilo Palace, Nov. 2010 by Hilo Palace