You can easily use hashtags to reach many more people and build your follower base faster.
Say you've just started with twitter. You have under 1000, even
under 50 followers. You may ask yourself, "Why bother tweeting to so
few people?" And you're right.
By using hashtags, you can change all that and reach a massively larger audience than your small following.
Here's why. Other people use the twitter search box, or they use tweetdeck to routinely view hashtag search results, where you can set up permanent searches that appear as columns.
It's amazing how many people who don't understand twitter think it's
for telling where and when you had coffee. Sure, there are some
incredibly boring or narcissistic people who really think that's what
twitter is for. And maybe some celebrities can get away with it. But
for most on twitter, they are trying to make a difference in some way--
for a cause, an ideology, a campaign, or a business. Those people want
to reach a lot of people, build a follower base and get their ideas and
information out there.
In the spirit of the movie The Graduate, I have one word for you. No, not plastics-- the word is Hashtags.
More sophisticated twitter users routinely use hashtags to reach more people, which is a great way to get new followers.
Hashtags, since they are sought by twitter searchers, instead of
just your followers seeing your tweets, can help you to reach 1000s,
even tens of thousands who may see them.
A hashtag is simply a tag which has the # sign in front of it. So the hashtag for the tag, "hashtags" would be, "#hashtags."
I first picked up on the power of hashtags at a 2009 Personal
Democracy Forum (#pdf09) panel session, from conservative political
consultant, David All (@DavidAll
or www.twitter.com/davidall.) He pointed out that #tcot is one of the
most popular hashtags used by conservatives, including members of
I asked which hashtags were used by progressives and got a crowdsourced answer from the audience, that #p2 and #topprog were used, but not as widely as #TCOT.
Since then, whole articles have been written on which ideology is doing better on twitter, based on stats on #tcot and #p2.
With his experience as architect and founder of a technorati top 100 blog, he is also a new media / social media consultant and trainer for corporations, non-profits, entrepreneurs and authors.
Rob is a frequent Speaker on the bottom-up revolution, politics, The art, science and power of story, heroes and the hero's journey and Positive Psychology. He is a campaign consultant specializing in tapping the power of stories for issue positioning, stump speeches and debates, and optimizing tapping the power of new media. Watch me speaking on Bottom up economics at the Occupy G8 Economic Summit, here.
See more Rob Kall articles here and, older ones, here.
To watch me on youtube, having a lively conversation with John Conyers, former Chair of the House Judiciary committee, click here Now, wouldn't you like to see me on the political news shows, representing progressives. If so, tell your favorite shows to bring me on and refer them to this youtube video.