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Fortune 100 Adjustment to the Shrinking of the Middle Class

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Today's Wall Street Journal has a front page story on how Proctor and Gamble is adjusting its product mix and pricing to reflect a shrinking middle class. The article,  As Middle Class Shrinks P&G Aims High and Low, states,
"P &G's roll out of Gain dish soap says a lot about the health of the American middle class: The world's largest maker of consumer products is now betting that the squeeze on middle America will be long lasting.

"It's required us to think differently about our product portfolio and how to please the high-end and lower-end markets," says Melanie Healey, group president of P&G's North America business. "That's frankly where a lot of the growth is happening."

The conclusion I draw from this is that big corporations will not be hurt by the death or dying of the middle class. They'll change their product mix.  A big new topic for multinational corporations is about targeting the "bottom of the pyramid," referring to the poorest people in the world. There's a profit to be made from them too, the argument goes. 

Looks like it's under way here in the US too, as more and more Americans fall through the safety web or just fall deep-- as health issues cause bankruptcy, as life's vicissitudes disrupt the meager safety buffers we have left in place. 

By the way, the article refers to " the American middle class--the 40% of households with annual incomes between $50,000 and $140,000 a year."

I'm not going to do the digging to see what current numbers look like. Maybe some of you can do it in the comments. 

The point of this article is that the corporations will do just fine without an American middle class. Will YOU? Will DEMOCRACY" Will JUSTICE?

P&G Headquarters
By photobunny


Rob Kall is executive editor, publisher and website architect of, Host of the Rob Kall Bottom Up Radio Show (WNJC 1360 AM), and publisher of, President of Futurehealth, Inc, and an inventor . He is also published regularly on the

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and I'm guessing that, based on the numbers, a lot... by Rob Kall on Monday, Sep 12, 2011 at 1:03:30 PM
In spite of having a Master's degree and years of ... by Anna Van Z on Monday, Sep 12, 2011 at 2:28:33 PM
Once sort of had me in the middle class in the 80s... by Michael Dewey on Tuesday, Sep 13, 2011 at 11:54:50 AM
With vanishing middle class; it seems the US econo... by Reza varjavand on Monday, Sep 12, 2011 at 1:59:22 PM
I'm pretty sure General Motors has thought of this... by Ed Martin on Monday, Sep 12, 2011 at 2:29:08 PM
If we follow a defintion of  the class  ... by Mark Sashine on Monday, Sep 12, 2011 at 2:31:50 PM
who has an income of only $50K and a debt of $300K... by Doc McCoy on Monday, Sep 12, 2011 at 6:43:58 PM
There can be mortgage.  Originally a  pe... by Mark Sashine on Monday, Sep 12, 2011 at 7:18:07 PM
taxes across the board are much higher for individ... by Doc McCoy on Monday, Sep 12, 2011 at 8:58:28 PM
In Europe credit is not a source of immediate goi... by Mark Sashine on Tuesday, Sep 13, 2011 at 8:04:28 AM
Just about every country suffering from the recess... by Odyseus_97 on Tuesday, Sep 13, 2011 at 5:43:39 PM
China is not totally dependent on the US.  It... by Doc McCoy on Tuesday, Sep 13, 2011 at 8:01:51 PM
that Doc Codger here practically repeats the stat... by Mark Sashine on Wednesday, Sep 14, 2011 at 8:09:08 AM
I believe this topic should get a lot of people th... by Philip Dennany on Monday, Sep 12, 2011 at 4:21:47 PM
largest maker of consumer products betting squeeze... by Barbara Kuhn on Monday, Sep 12, 2011 at 4:23:08 PM
they'll do just fine. They haven't quite bilked us... by Marta Steele on Monday, Sep 12, 2011 at 9:20:33 PM
The dismantling of the middle class has been happe... by Janet Loughrey on Monday, Sep 12, 2011 at 10:05:27 PM
The conclusion I draw from this is that big corpor... by Michael Dewey on Tuesday, Sep 13, 2011 at 9:20:24 AM
At the height of the Klan, police, the government,... by Steven G. Erickson on Tuesday, Sep 13, 2011 at 10:07:54 AM
The MONDRAGON Corporation mission is to produce an... by Michael Dewey on Tuesday, Sep 13, 2011 at 12:01:10 PM
This is a great insight into what is really... by Thomas Brown on Tuesday, Sep 13, 2011 at 1:30:56 PM
I've said this before and I'll say it again. You C... by Odyseus_97 on Tuesday, Sep 13, 2011 at 5:35:45 PM