Summit Takes Hard Look at Future of JournalismQuicklink submitted by Margaret Bassett Permalink
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|Rapidly advancing technology may be to blame for the news industry's present predicament, but the same digital tools promise a bright future if the sector can harness them to deliver customers the content they want in the manner they prefer. This sort of behavioral targeting is the financial backbone of Web aggregators like Google and Yahoo Inc. Properly leveraged, it holds similar promise for publishers' revenue....|
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