Digging up an Advertising Strategy

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At www.sfgate.com

Digg.com, the social news site built around the idea that readers vote on whether stories are important, will soon do the same with advertising. 'We're democratizing content,' said Mike Maser, chief strategy officer for the San Francisco company. 'Why not let them have some control over the advertising experience?'

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At www.sfgate.com


 

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