Wired's Editor Thinks Free Is the Future of Business

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At www.wired.com

'Once a marketing gimmick, free has emerged as a full-fledged economy. Offering free music proved successful for Radiohead, Trent Reznor of Nine Inch Nails, and a swarm of other bands on MySpace that grasped the audience-building merits of zero,' writes Chris Anderson.

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At www.wired.com


 

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