McClatchy Washington Bureau | 11/24/2007 | The new key question: How happy are you?

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new kind of public attitude polling gaining influence with corporate leaders and in government policy circles worldwide, called well-being research or, by those wishing to be seen as especially rigorous practitioners, behavioral economics. Others call it happiness research.
Its pioneers intend that quantified self-assessments of satisfaction will someday be as powerful as the gross domestic product and other economic measure

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