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Real and Virtual Firearms Nurture Marketing Link

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View Ratings | Rate It Headlined to H4 12/26/12

The makers of firearms and the producers of violent video games have quietly forged a mutually beneficial marketing relationship.
"While studies have found no connection between video games and gun violence, the case of Medal of Honor Warfighter illustrates how the firearms and video game industries have quietly forged a mutually beneficial marketing relationship....
Makers of firearms and related gear have come to see video games as a way to promote their brands to millions of potential customers, marketing experts said. Magpul and Electronic Arts made a video posted on YouTube about their partnership."
"As Electronic Arts prepared to market Medal of Honor Warfighter, the latest version of its top-selling video game released in October, it created a Web site that promoted the manufacturers of the guns, knives and combat-style gear depicted in the game."

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