FCC-Required Political Ad Data Disclosures Won't Be Searchable - ProPublicaQuicklink submitted by Amanda Lang Permalink
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|The Federal Communications Commission voted 2-1 this morning to require broadcasters to post political ad data on the Web, making it easier for the public to see how as much as $3.2 billion will be spent on TV advertising in this election.
The files, which detail the times ads aired, how much they cost and whether stations rejected ad buy requests from campaigns, among other things, are currently available only on paper at each station.
The FCC rejected an industry push to water down the measure. But the adopted rule also has serious limits. For example, the data will not be searchable or uploaded in a common format. The rule will first apply to affiliates of the four major networks (ABC, CBS, NBC and Fox) in the top 50 TV markets. All other stations will have until July 2014 to comply.
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