he New York Times featured an article today on the increasing number of campaigns that are tailoring their advertising messages to different demographics over the internet. This tactic -- frequently referred to as microtargeting -- is not confined to online placements of campaign ads. In a newly published study appearing in Political Communication, two Wesleyan Media Project co-directors find evidence that, at least at the presidential level, campaigns are targeting specific audiences through television ads as well. |
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At mediaproject.wesleyan.edu
OpedNews volunteer from 2005 to 2013.
Amanda Lang was a wonderful member of the Opednews team, and the first volunteer editor, for a good number of years being a senior editor. She passed away summer 2014.