#OWS: The Brand Leaders Cannot Afford To Ignore - Mason

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At www.bbc.co.uk

I can sense very clearly here at Cannes that this is the moment 'the masses' start shaping the policy response to the global financial crisis. Angel Gurria OECD chief Angel Gurria says the protesters 'have a point' Why? Because everybody I speak to, interview or discuss background with keeps dropping the words 'Occupy Wall Street' into the conversation. In fact if #OWS were a global brand, like the designer apparel shops that line the Rue d'Antibes here, it would have a profile to die for among the super-elite.

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At www.bbc.co.uk


 

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