Traffic Jam : We'll never agree about online audience size

Quicklink submitted by Sheila Samples     Permalink
Related Topic(s): ; ; ; , Add Tags

View Ratings | Rate It

opednews.com

Become a Fan
  (41 fans)
There's another reason for the lack of consensus about audiences on the Web: the numbers don't matter as much to advertisers. As any Mad Men fan knows, Nielsen's TV ratings are a kind of currency on Madison Avenue. An extra point or two of penetration translates into millions of dollars over a season. That's why plot lines peak and the news gets trashier during "Sweeps Week," when local ad rates are set.

Read the rest of the story HERE:

At www.cjr.org

- Advertisement -
- Advertisement -