Digital Dollars: Why the Marketing and Ad Industry Are Afraid of New Regulatory WatchdogsQuicklink submitted by Margaret Bassett Permalink
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|...the interactive ad trade association representing Google, Yahoo, Microsoft, Time Warner and the New York Times, worried about having to face a new formidable regulator - They fear coming under serious scrutiny for the growing role digital advertising of financial products plays in today's online economy. Already a big business, financial service advertisers spent some $3 billion last year to target U.S. consumers online|
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