Why We Love Beautiful ThingsQuicklink submitted by Kyle McDermott Permalink
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|Instinctively, we reach out for attractive things; beauty literally moves us. A revolution in the science of design is already under way and most people, including designers, aren't even aware of it. Simple geometry is leading to similar revelations. These so-called magical proportions (about 5 by 8) are common in the shapes of books, television sets and credit cards, and they provide the underlying structure for some of the most beloved designs in history: the facades of the Parthenon and Notre Dame, the face of the 'Mona Lisa,' the Stradivarius violin and the original iPod. Certain patterns also have universal appeal. Natural fractals - irregular, self-similar geometry - occur virtually everywhere in nature: in coastlines and riverways, in snowflakes and leaf veins, even in our own lungs. To paraphrase one biologist, beauty is in the genes of the beholder - home is where the genome is.|
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