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How Netflix is turning viewers into puppets

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opednews.com Headlined to H4 2/1/13

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Image from a quicklink Netflix doesn't know just what we're watching, but when, where and with what kind of device we're watching. It keeps a record of every time we pause the action -- or rewind, or fast-forward -- and how many of us abandon a show entirely after watching for a few minutes.

What will the Big Data approach mean for the creative process? If Netflix perfects the job of giving us exactly what we want, when and how will we be exposed to things that are new and different, the movies and TV shows we would never imagine we might like unless given the chance? Can the auteur survive in an age when computer algorithms are the ultimate focus group?

The companies that figure out how to generate intelligence from that data will know more about us than we know ourselves,& will be able to craft techniques that push us toward where they want us to go, rather than where we would go by ourselves if left

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At www.salon.com

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