Shortly after Michelle Obama's marquee speech at the Democratic convention last night, somewhere in conservative America Karl Rove must have picked up the phone, dialed David Koch, and said, "Dave, we're gonna need another hundred million." Her "he's my guy" speech electrified the house, ruined the mascara, and established Michelle Obama as the best campaigner in America.
While Michelle Obama insists that her primary role is that of Mom-in-Chief her true calling may be that of Campaigner-in-Chief. What made her so successful? One, the camera loves her. The famously buff first lady is now so buff you could be thinking, "Wait a minute, is this the Olympics?' Second, after the yelling of former Ohio governor Ted Strickland, Michelle's voice sounded supple, personal, and real. Her tone, her measured delivery and spot-on affect were key to her appeal. But the heart of it all was her story.
She said, in so many words, (and it wasn't really that many) he's my guy, through thick and thin. He's the real deal, up from adversity, and what he cares about is making a difference. From the "concern in his eyes" to dinner time middle-school friendship strategy discussion, she conveyed a narrative that touched the attendees as few have been touched in recent cycles--except for when Barack himself spoke last time around.
Whether or not he can do that again is open to question. ...
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