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Communications expert, author, and entrepreneur Susan F. Benjamin is founder of Greater Voice Enterprises. Her short features and interviews with everyone from Hollywood celebrities to leading thinkers are aired online and on am/fm venues.
A prolific author, Susan's pieces have appeared in USA Today and The Miami Herald, New York Daily News, Chicago Tribune and other publications through the McClatchy Group. Susan's books include Flash! (Adams Media, March 2010); Instant Marketing for Almost Free (Source Books, 2007); Quick and Painless Business Writing (Career Press, 2006); Perfect Phrases for Difficult People at Work (McGraw Hill, 2007); The Manager's Answer Book (Source Books, 2008), and many others.
Susan's has been featured or quoted in Success, Home Office Computer, Investor's Business Daily, Men's Health, The Wall Street Journal, The Chicago Tribune and numerous other publications. Tom Peters describes Susan's business concepts in his books and talks and she has discussed her ideas on CNN, National Public Radio, Small Business Television, and other broadcasts.
An adviser for academics at Harvard University and MIT, Susan also taught communications-related subjects at Emerson College and Berklee College of Music, where she was an associate professor. She has consulted at Liberty Mutual, Accenture, ATT, Fleishman-Hillard and hundreds of other large and small organizations. She participated in a White House initiative on plain language under the Clinton/Gore administration and trained over 100,000 employees. Among her many clients: the Carnegie Mellon Executive Not-for-Profits Program, FCC and the Social Security Administration.
Susan's research includes assessments of organizational communication processes and studies on how language affects reader-responsiveness. Articles about these findings have appeared in publications such as Scribes Legal Journal, Clarity, Government Executive, and Employment Management Today.
Susan studied philosophy and writing at Boston University and Bennington College. She received her Masters Degree in Writing from Lesley College where she worked with C. Michael Curtis, Senior Editor of The Atlantic.
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Monday, August 30, 2010
Taste This! Fall is just a leaf-drop away and who isn't thinking about lunch bags, healthy snacks, and getting fit before winter sets in? So, guess what food contains these ingredients and see if it's in your healthy food stash...
Monday, August 30, 2010Taste This! Fall is just a leaf-drop away and who isn't thinking about lunch bags, healthy snacks, and getting fit before winter sets in? So, guess what food contains these ingredients and see if it's in your healthy food stash...
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Saturday, August 14, 2010
Marketing Message: Hey, Michelle... Marketing is the single strongest influence in our culture. People encounter thousands of marketing messages a day: they're displayed at doctors' offices, embedded in movies, stuck on Web pages, slipped into bank statements, and reflected in blogs. Their influence has infiltrated our schools, clinics, kitchens, and stomachs. In the food universe, the avalanche of marketing messages is chillingly manipulative and one-sided.
Saturday, August 14, 2010Marketing Message: Hey, Michelle... Marketing is the single strongest influence in our culture. People encounter thousands of marketing messages a day: they're displayed at doctors' offices, embedded in movies, stuck on Web pages, slipped into bank statements, and reflected in blogs. Their influence has infiltrated our schools, clinics, kitchens, and stomachs. In the food universe, the avalanche of marketing messages is chillingly manipulative and one-sided.
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Saturday, June 5, 2010
BookExpo America: I spent last weekend at BookExpo America. The trip wasn't entirely successful: because of my schedule, I had to show up on the last day. So, I missed the Big Name openers - you know, Jon Stewart, Barbara Streisand - but still had a dash of time to schedule interviews, find new ideas, and report in to you, dear audience, about the state of all things books. All was almost-well until I met the-guy-running the show...
Saturday, June 5, 2010BookExpo America: I spent last weekend at BookExpo America. The trip wasn't entirely successful: because of my schedule, I had to show up on the last day. So, I missed the Big Name openers - you know, Jon Stewart, Barbara Streisand - but still had a dash of time to schedule interviews, find new ideas, and report in to you, dear audience, about the state of all things books. All was almost-well until I met the-guy-running the show...
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Saturday, May 22, 2010
Why Marketers Love Nicknames: You'll Never Guess Ever notice how companies -" especially in the edibles area -"have adopted nicknames? Their reasons are more strategic than a simple image adjustment.
Saturday, May 22, 2010Why Marketers Love Nicknames: You'll Never Guess Ever notice how companies -" especially in the edibles area -"have adopted nicknames? Their reasons are more strategic than a simple image adjustment.
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Saturday, April 25, 2009
Marketers: Bright Spots in a Down Economy In an economy where consumers (not to mention businesses, banks, and state and local governments) must micromanage their spending, one reality stands out: You live, therefore you pay. Yes, the sum total of who you are, in bad times as well as good, can rightfully contain a price tag, conceived and valued by marketers. In short, our lives are a commodity-based-existence.
Saturday, April 25, 2009Marketers: Bright Spots in a Down Economy In an economy where consumers (not to mention businesses, banks, and state and local governments) must micromanage their spending, one reality stands out: You live, therefore you pay. Yes, the sum total of who you are, in bad times as well as good, can rightfully contain a price tag, conceived and valued by marketers. In short, our lives are a commodity-based-existence.
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Monday, March 30, 2009
Oh, My Aching Cellulite This time of year, as summer starts shining through, plenty gets revealed about a woman's body.
Monday, March 30, 2009Oh, My Aching Cellulite This time of year, as summer starts shining through, plenty gets revealed about a woman's body.
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Wednesday, March 25, 2009
Cause Marketing: Agencies without a Cause Cause marketing: a way of getting people to buy your product while making the world better - or something worse?
Wednesday, March 25, 2009Cause Marketing: Agencies without a Cause Cause marketing: a way of getting people to buy your product while making the world better - or something worse?
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Friday, March 13, 2009
Dunkin' Donuts-Starbucks: The New Cold War? In the race between Starbucks and Dunkin' Donuts for who makes the best brew, something disconcerting is happening. Dunkin' Donuts is winning.
Friday, March 13, 2009Dunkin' Donuts-Starbucks: The New Cold War? In the race between Starbucks and Dunkin' Donuts for who makes the best brew, something disconcerting is happening. Dunkin' Donuts is winning.
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Wednesday, March 4, 2009
Cheerios: Going Anti-Male? Is Cheerios really pushing an anti-male agenda? Some people think so. But what does this say about women?
Wednesday, March 4, 2009Cheerios: Going Anti-Male? Is Cheerios really pushing an anti-male agenda? Some people think so. But what does this say about women?
