We know all corporations own and operate all corporate media outlets.
That's true by definition. Still some people try to deny that these
corporations which favor right wing candidates and policies over
liberals in everything else lean liberal when it comes to their media
operations. Some claim they must lean liberal to maximize profits, but
that makes no sense.
On air profits don't come directly from ratings. They come from
advertising. All the corporate advertisers whose money underwrites the
corporate media have the exact same anti-liberal bias. Even print media
profits rely more heavily on ads than on circulation. With few
exceptions, only niche publications like Mother Jones, the Progressive,
and the Nation dare to tell the ugly truth about failed right wing
policies and scandalous right wing policy-makers.
Arguably even-handed reporting would actually increase media net
profits. Fully reporting Republican as well as Democratic scandals would
double the pool of attention-grabbing stories. So why won't the
"liberal" media report the Republican's failures and flaws as
much as Democrat's?
Consider the relative importance of NBC and GE. GE owns NBC, not the
other way around. What's best for GE matters more to NBC than NBC's own
bottom line. Can you imagine any NBC employee trying to report on
something like the way US taxpayers will have to pay 100s of $millions
if not $billions for a clean up if one of GE's nuclear reactors melts
down? If so, you have quite an imagination! The same applies for the
rest of the corporate media. That's why they under-report and even help
Republicans cover up some potentially explosive stories. Here are a few
of the many examples:
Several people who knew him at the time say W. Bush paid for an
illegal abortion in Texas during the 1970s. Files obtained via the
Freedom of Information Act and credible sources say Bush abused illegal
drugs so much that the National Guard designated him a threat to
security and grounded him. The same sources show Bush "went
AWOL" - was not serving in the National Guard - for several months.
These stories received far less media coverage than Bill Clinton's
often misquoted letter about how some of his friends "loath the
military." Far less coverage than Bill Clinton's truncated
statement about how he "didn't inhale" pot. And what about
Monica Lewinsky! There's no comparison between mass media attention
given anti-Clinton stories vs. the little play for anti-Bush stories.
Why would a "liberal media" cover for Bush yet hammer
Clinton on similar issues? Look at the bottom line. Big business prefers
conservative or right wing Republicans like the Bushes over moderate
Democrats like Clinton and Gore. Big businesses run the corporate media.
The media bashed the moderates and covered up for the Republicans. Is it
that simple? Of course!
Now consider that W. Bush took money from the agent of the bin Laden
family. Maybe this wasn't a hot story before 9/11, but why not mention
it since? By contrast, the mass media reported Al Gore's family ties to
Occidental Oil during the 2000 campaign. True, Al Gore Sr. worked for
that corporation, but why didn't the media tell us Bush I pardoned
Occidental CEO Armand Hammer or that Occidental let Bush I and II - not
Al Gore - use their corporate jets to campaign. Why wouldn't a
"liberal" media report Bush's family connections as well as
Gore's? Clearly they backed the Bushes.
No one denies that W. Bush traded Harken stocks when he was an
insider just before the stock tanked and even after warnings from the
corporate counsel NOT to do so. Bush was on a corporate board which
discussed bad times ahead for Harken. Bush also violated reporting laws
which require insiders to notify the SEC in a timely manner. W. Bush
claimed under oath he complied with the requirements, but he never did.
Bush's father was President at the time, and his SEC appointees helped
cover this up.
Now consider the obvious tie-in with the Martha Stewart insider
trading story if not the Enron stories. Why not mention that W. Bush
skated on similar charges when reporting on Martha's case? Why not
mention Bush calls former Enron CEO Ken Lay "Kenny Boy" and
that Lay and Enron helped fund both Bushes all the way to the White
House? You KNOW that these stories would attract attention, sell papers,
generate ratings, pump ad revenue, and make money for the media
corporations, but liberals in power would cost the big businesses that
control the media much more in terms of power and money.
Then there are these scandals: Bush's 2000 campaign violated several
election laws in Florida but still lost that state to Al Gore, forcing
Antonin Scalia to issue an unconstitutional order to halt the legally
mandated fair, full-state hand-count of votes conducted by sworn judges.
Then Scalia and four other Justices issued an unsupportable order
demanding the count finish in a few hours - the Bush v. Gore decision
which hand-picked Bush as President.
We saw more "earth-shaking" stories about Al Gore wearing
"earth tones" and "hiring a woman to tell him how to be a
man" than anything on the Bush crimes and scandals listed above.
With the possible exception of Bush lying about his driving while
intoxicated arrest, not one negative story about Bush received even a
tiny fraction of the mass media attention given Al Gore's
"lying" about "inventing" the Internet,
"discovering" Love Canal, "inspiring" Love Story,
and visiting a disaster site with James Lee Witt - remember him?
Remember those "important" issues which dominated print and
air coverage? All of them started as RNC "attack faxes" which
the mass media dutifully reported as news - although none of them were
really significant and almost all of them were grossly exaggerated if
not completely distorted. The RNC knew that Bush couldn't beat Gore on
the issues or on experience or qualifications. The top Republicans
decided to brand Al Gore as a "liar" and the corporate media -
knowing all of this - decided to help the Republicans destroy Gore.
An even-handed media might spice up scandals against all candidates.
A liberal media would shade scandal reporting against Republicans.
That's not what we see, however. Anyone who claims the media leans left
must explain why the so-called liberal media would cooperate with the
Bush campaign against Gore, help the RNC manufacture
"scandals" about Clinton, but underplay or cover up explosive
stories about Republicans which would sell papers and juice ratings.
Why give these scandals short-shrift - give up on all that cash -
unless supporting and protecting Bush is more important to the media
moguls than their bottom line? Because helping right wing candidates is
good for the real bottom line - profits for the huge corporations which
run the mass media. This is obvious when you consider that profits for
the entire conglomerate - and their mega corporate advertisers - are far
more important than revenues for the relatively small media
subsidiaries.
Many poor Americans support Republicans and some rich ones don't.
People vote and join parties for all sorts of reasons. The case for
"the liberal media" requires more than the example of George
Soros - a solitary billionaire who puts global concerns over adding to
his $billions - and wealthy Democratic Senators like Jay Rockefeller and
Ted Kennedy. Given that some wealthy people support moderates and even
liberals doesn't make the point that the mass media support liberal or
even moderate politics. Entire industries do not support candidates or
policies which would hurt their economic interests.
Huge multinational corporations and business organizations hire
lobbyists to push for policies Bush / Cheney already support. Why would
such corporations pay $millions to push for policies then oppose their
political allies in elections? Corporate media support for Reagan, Bush,
Dole and Bush over Carter, Dukakis, Clinton and Gore makes the
compelling case the media support the right against the middle or the
left. Why would corporations like GE behave differently just because
NBC, CNBC, and MSNBC belong to their empire? They wouldn't and they
don't.
We know the big corporations which dominate the media support
deregulating, corporate tax slashing, pro-business and anti-worker
candidates and policies. Why wouldn't they? The only question is this:
Why do victims of right wing candidates and policies - men and women
who work hard for a living - support the right wing? In large part
because they trust the media to tell the truth. They don't understand
just how profoundly the press betrays the people.
By Mike Hersh (c) 2004 ( MikeHersh@MikeHersh.com
)