Jeff Rock is an economist of thirty-three years. He has spent his entire career in the building industry working in a capacity that allows him to witness daily the inner workings of the so-called 'free' market. Jeff studied at US and French universties earning his Economics degree from Antioch College in 1976. He is bi-lingual. He supports and promotes green building and tries to incorporate green principles in every project on which he is assigned. He has built high rises in the US and Africa. He is a committed to left wing policies and strongly believes in a regulated market with emphasis on equalizing income distribution and strong social programs. Jeff believes that Friedman's economic philospophy is a scam and that Friedman was chosen by the neo-economists as their mouthpiece simply because he equated democratic freedoms with market freedoms, a fallacious argument that has misled America into a blind faith in a deregulated 'free' market that has in turn led to oligoply and monopoly, the very antithesis of the free market as envisioned by Adam Smith.