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I am an MBA in Marketing with an academic bent of mind. I have signed up on this site to contribute articles as well as provide links significant to secondary research in management. I am 32 years of age and staying with my parents. I believe in life's simple funda: "I'm OK! U R OK!!". I have several published works to my credit on marketing, business strategy and branding. Apart from my works being listed in the www.ecch.com website, my articles and case studies have also been published with the ICFAI University Press and the IMS Publications.Some of my research works could be found on http://casestudiesandarticles.blogspot.com/ where one can also buy the case studies and articles written by me on media and entertainment if they feel interested.