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Whitney Rauh is a LEED AP and a Florida Green Building Coalition certifying agent. She is the founder of Green Steward LLC, a solar advocacy and strategic marketing firm and the founding director of Floridians for Energy Independence (ffei.org) a 401c4 non-profit group advocating for solar incentive programs for individuals and business owners in Florida. She is a writer, lecturer and solar economist. Prior to her career in solar, Ms. Rauh spent 15 years in NYC in the advertising industry in marketing and is the founder of ADWIRED.