Public Policy Polling

                 
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Public Policy Polling is riding a new wave of polling technology called Interactive Voice Response or IVR. Just as polling changed from mail-in surveys and door-to-door interviewers to live telephone interviewers, the industry is now evolving into automated telephone surveys (IVR) and internet polling.

IVR technology drastically reduces the expense of polling and allows us to complete surveys faster, usually in one evening. Pollsters Survey USA and Rasmussen Reports have lead the charge nationally for this budding segment of the polling industry. Public Policy Polling has been the leader in North Carolina since its beginning in 2001.

In addition to cost and time advantages, IVR technology has helped to poll more accurately. We can reduce interviewer bias to zero by eliminating the live human interviewer. Every poll respondent hears the exact same questions read the exact same way. We also utilize the voter registration database for most of our surveys. Calling only registered or likely voters will get a much more accurate sample of the target populations for most political and campaign based polling.

http://www.publicpolicypolling.com/

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Wednesday, April 2, 2008
Poll: Obama Ahead of Clinton in PA
(12 comments) Latest poll, done March 31 and April 1 puts Obama ahead of Clinton in PA. Pollster tells OpEdNews they were surprised by the result after the first day, so they ran the poll for another day and confirmed the same findings.