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Rod Averbuch is the founder of EndGroceryWaste.com, through which he offers consulting, research, development, integration and deployment support of innovative GS1 DataBarTM based solutions. Mr. Averbuch is an electrical engineer specializing in mobile data communication and a former Fellow of the Technical Staff at Motorola, Inc. He has more than 20 years of experience as a technology strategist and architect of 2G, 3G and 4G mobile data projects at Motorola, Inc. Mr. Averbuch is experienced in delivering practical, low-risk innovative engineering solutions. He holds more than 20 US and international patents; others are pending. In 1999, Motorola awarded Mr. Averbuch the Networks Sector Patent of the Year for a GSM mobile data protocol that became an international wireless mobile industry standard.