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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues.
One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included PR programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others.
A New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." CBS National News said "Ronn Torossian knows spin," he was referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert." Ronn Torossian is regularly featured in and quoted by the media.
In 2010 Torossian was named a semi-finalist for Ernst & Young's Entrepreneur of the Year. A resident of Manhattan's Upper West Side, Torossian was named to PR Week's "40 Under 40" List and Advertising Age's "40 Under 40" list, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO), and a board member of numerous non-profit organizations.
Wednesday, October 12, 2011 Why the Occupy Wall Street Protesters Will Occupy A Lot of Media Attention? They understand PR
Observing the "Occupy Wall Street" protestors first-hand this weekend, one wouldn't think that this leaderless, disparate, unorganized group of no more than a few hundred people is a movement which would garner reaction from the White House, Republican Presidential candidates, and capture national media attention.
Monday, April 25, 2011 Donald Trump: Do it or Don't But Decide or your PR Will Be Hurt
If you're looking for a master example of branding, and exploiting the art of publicity, look no further than Donald Trump. When one hears Trump, wealth, luxury, and opulence resonate -- but I think if he's not serious about running for President he needs to stop his campaign very soon he may forever damage his brand.
Monday, January 31, 2011 New World Order & New Media Order: how social media changed our world, again
The 1970's counter-cultural poem " The Revolution Will Not Be Televised " couldn't be further from the truth today, as we see governments today shutting down social media, as "The Great Lie" is harder than ever before, as self-created content via social media has spread to the Middle East and worldwide
Sunday, December 19, 2010 Start Small Again; How Small Businesses Can Become Social Media Adept
Naturally, I relate easily to small business owners. Most small businesses in the U.S realize there is "something" about social media and online marketing, but are still extremely hesitant in treating it as seriously as their other operations. I share that notion from a PR standpoint" where social media is now an integral part of any PR plan, with different models suggesting different outcomes.
Friday, November 5, 2010 Don't Say "Farewell" to Campaigning Staff: A Sincere PR Tip to the Elected
This coming week will put an end to an intensive congressional race throughout the country. The campaigning on both sides was said to be some of the most expensive in the history of congressional campaigning.
Thursday, November 4, 2010 Give More, Gain More: Charity to Assist Growth
Corporate Social Responsibility (CSR), or donations, can often be seen as window-dressing, but when done right corporate responsibility can bring personal fulfillment through the act of giving. Earning my living helping corporations (and individuals) utilize the media and public forums to build their brand, I am often asked if certain charitable initiatives will help companies make more, or be portrayed better and my professio
Friday, October 22, 2010 Retail & Consumer New Media Lessons From The GAP Logo Fiasco
The GAP this week has learned the painful lesson of today's new media world Its fast and furious. Following consumer outcry in social media channels, the brand reversed its proposed logo change. Cue industry criticisms and diatribes by every marketing blogger or columnist known to man"
Thursday, October 21, 2010 1st Impressions Count: Manage Google
Just last month, Google celebrated its 12th year as the giant who changed the world, and today is the largest media company on the planet. Without overstating it, Google has transformed the personal and professional life of everyone as we know it. Now it's "the result" that should make us aware of how we come up on Google search.
Saturday, October 16, 2010 My Advice to Brett Favre
I haven't spoken to or met Minnesota's Quarterback Favre, but if he calls, I would tell him he needs to speak up, and damn quickly. I would remind him that large portions of the Tiger Woods hysteria could have been avoided had Tiger stood up quickly and taken responsibility, which he failed to do until months later. It's a mistake in PR and crisis management to keep silent during the heat, and this story will not go away unti
Wednesday, October 6, 2010 The Role of PR in "Change-Management"
Now that corporate crisis season is over for most companies, we're witnessing the onset of a new era: change management, or the changes that take place post-crisis. Is it possible that the most crisis-struck companies are the ones still neglecting basic PR practices? Apparently, they did not learn their lesson, for following the public opinion of BP and HP clearly shows that PR is still lacking.
Friday, September 10, 2010 Going Global Begins with Attitude and Communications
The Labor Day weekend sealed the last of a series of economic data released to the public over the course of the past month and a half. Almost instantly, it seemed to have a negative impact on people's emotions and confidence. For many industries, and even small companies, aspirations have remained on a global scale: Why stay "king of your street" when you can become king of an empire?
Friday, September 3, 2010 "PR" out of "Dirty Words" in Corporate Lexicon with "Issues Management" - How Professional Expertise Works for Your PR
Yesterday we were informed that the banking industry has regained profits bringing it close to the pre-crisis levels. The analysis of how they got there indicated that the bigger lenders performed better than those institutions who still preferred keeping funds to themselves as opposed to benefiting the still-struggling public.
Wednesday, August 11, 2010 Making a comeback from a PR crisis: What's next for Al Gore ?
While its always a relief to be cleared of criminal allegations, for high-profile leaders like Al Gore, an acquittal in the court of law does not imply a similar outcome by the court of public opinion.
We tend to remember public figures for their mishaps and embarrassments...
Thursday, July 29, 2010 How To Focus On Reading in the Uber-Information Era
As a self-made entrepreneur, I believe in the power of reading, and wasn't surprised last week when Amazon's Kindle book sales surpassed print books' for the first time. Information is always being changed and updated, and now the ways in which we retrieve information are following. So, how are people to choose the right way to get their news, books and journals in today's uber-information age?
Wednesday, July 21, 2010 Israel's PR is out of Spin: The Next Flotilla Will Do More Damage --" By Ronn Torossian
Last night, on Tisha Be'av the saddest Jewish day of the year, I commemorated the destruction of the temple. On days of lamentation, I often think of scary things, and I believe that the State of Israel is in real danger because of their flawed Public Relations and communications work.
