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MARKET THE DRUG... THEN MANUFACTURE THE DISEASE

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Just how do the sales team work at GlaxoSmithKline?

In 1998 GlaxoSmithKline issued a marketing strategy paper called 'Toward the Second Billion'. It suggested that people with common phobias could be persuaded to take Seroxat.

It raised concerns with Mental Health campaigners about how Pharmaceutical Companies market drugs and influence medical research.

In a clever multi-million pound spin phobias were renamed 'social anxiety disorders' thus enabling Seroxat to be prescribed for a whole host of symptoms. Basically, anyone that was low on self-esteem (confidence) were targeted. Symptoms such as:

Fear that everyone's attention is focused on them
Fear that they will make mistakes and everyone will notice
Feeling that everyone else is more capable in the same situation
Fear that they are being judged by others
Fear that they will embarrass or humiliate themselves in front of others



Fears that have been around since man learned to communicate and now, it seemed, ones that could be brushed aside by swallowing GSK's wonder drug, Seroxat.

Do we blame the GP's for handing out these drugs like sweets, do we blame the MHRA for allowing this manipulative marketing to be processed or do we blame GlaxoSmithKline for inventing disease purely to keep Seroxat on top of the table?

The signs were abundantly clear from very early on that GlaxoSmithKline's money making drug, Seroxat, was being forced upon doctor's - in turn being forced upon the patient who was feeling down. The MHRA did what they did best - they just sat back and rubbed thier hands at the funding they would recieve from the likes of GlaxoSmithKline, hardly surprising with two ex-employees of GlaxoSmithKline now sitting on the agency at MHRA HQ, also hardly surprising that GlaxoSmithKline's spin doctor, Alistair Benbow, should robustly deny any problems with Seroxat when interviewed by the media. Alistair Breckenridge, of the MHRA, would also go on record promoting the use of Seroxat.

The reason why my Seroxat Sufferers blog (http://fiddaman.blogspot.com) was created was to raise public awareness, as you can see by the 28,000+ hits I am achieving that. Blogs such as Seroxat Secrets, GSK Licence to Kill and websites that offer support such as Paxil Progress and a number of Yahoo groups have also stood up to voice their concerns. Attempts made by MP's to voice their concerns have been quoshed by GlaxoSmithKline with threatening letters - Paul Flynn, MP for Newport, tabled the following Early Day Motion earlier this year:

EDM 767
CONDUCT OF GLAXOSMITHKLINE
30.01.2007
Flynn, Paul

That this House questions the propriety and courtesy of the action of GlaxoSmithKline (GSK) in writing to hon. Members with constituency interests in GSK urging them to oppose Motions for Early Day (EDMs) critical of their conduct, then denying originators of the EDMs details of the content of their messages when requested.

GlaxoSmithKline can threaten MP's but they cannot threaten the common man who has nothing to lose, one that has lost pretty much everything already because of the drug they manufactured and continue to tout as a safe drug.

There are many Pharmaceutical Companies who visit the Seroxat Sufferers blog, no doubt gloating at the bad press GlaxoSmithKline are getting, to be honest they are all as bad as one another as they all put money at the top of their agendas - disregarding human life.

Collectively, blogs such as mine and a whole host of others can make a change and their authors can sleep soundly at night in the knowledge that GlaxoSmithKline will one day NOT be able to throw money at lawsuits. They will eventually come across individuals who refuse to take the money and run. That day is fast approaching

Bob

 

Robert Fiddaman is the author of the book, 'The evidence, however, is clear...the Seroxat scandal'. He has been writing about the pharmaceutical industry and medicine regulators for 7 years. His blog, Seroxat Sufferers, has become popular amongst (more...)
 

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I have written about this in my articles and novel... by Professor Emeritus Peter Bagnolo on Monday, Sep 24, 2007 at 1:04:02 PM
You should buy and read "The Truth About the ... by Robin Murray on Thursday, Sep 27, 2007 at 10:49:14 AM
Buy the book?I'm in the nightmare! I am a... by Robert Fiddaman Dip.Couns MOC & MSFTR on Saturday, Sep 29, 2007 at 1:31:16 PM