Think Progress reports that Lowes dropped its advertising on the O'Reilly show:
Earlier this month, Robert Greenwald’s Brave New Films released “Fox Attacks: The Environment.” The short film documented Fox News’ assault on global warming science and called for one of Fox’s major advertisers, Home Depot, to stop supporting the network’s lies. Home Depot claims to support eco-friendly policies but still gives advertising dollars to Fox.
This occurs at the same time that O'Reilly, the pseudo moderate right wing hack who dupes the kool-aid drinking morons who are his regular viewers into thinking he actually is a moderate, rather than a Bush administration brown-nosing, surrogate, who is so full of himself, he doesn't realize what a buffoonish joke he is. Oops, got carried away making nice with Bill O. This occurs at a time when BillO has declared war on dailykos.com, and has encouraged his viewers not to do business with Jet Blue.
Kos, Markos Moulitsas, of Dailykos.com, reports:
A reader emailed Lowe's about their ads on O'Reilly's show. They got this response:
Replied On 07/27/07 15:41:09
Dear Lowe's Customer,
Thank you for your comments regarding the program, The O'Reilly Factor.
Lowe's has strict guidelines that govern the placement of our advertising. Our company advertises primarily in national, network prime-time television programs and on a variety of cable outlets.
Lowe's constantly reviews advertising buys to make certain they are consistent with its policy guidelines. The O'Reilly Factor does not meet Lowe's advertising guidelines, and the company's advertising will no longer appear during the program.
We are dedicated to providing the best service, products, and shopping environment in the home improvement industry. All three of these are very important to our business, and our customers will always be our number one priority.
We appreciate your contacting us, and hope this information addresses your concerns.
Thank you,
Lowe's Customer Care
My position on boycotts is not solidified. Ideally, advertisers should be able to advertise to reach as many customers as possible. But when they only support one partisan media message, that's a very big problem. The way to fix is for them to start spending at least equal amounts, if not more, initially, to make up for the previous imbalance, on media with opposing partisan viewpoints. If they won't do that, then it certainly makes sense to support companies that do take a stand and pull their advertising or just don't support the opposing media.
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