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July 29, 2007 at 07:22:04

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Home Depot Supports O'Reilly, but Lowes Pulls Ads; Which Box Will YOU Do Business WIth?

by Rob Kall     Page 1 of 2 page(s)

www.opednews.com


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Think Progress reports that Lowes dropped its advertising on the O'Reilly show:

Earlier this month, Robert Greenwald’s Brave New Films released “Fox Attacks: The Environment.” The short film documented Fox News’ assault on global warming science and called for one of Fox’s major advertisers, Home Depot, to stop supporting the network’s lies. Home Depot claims to support eco-friendly policies but still gives advertising dollars to Fox.

 

This occurs at the same time that O'Reilly, the pseudo moderate right wing hack who dupes the kool-aid drinking morons who are his regular viewers into thinking he actually is a moderate, rather than a Bush administration brown-nosing, surrogate, who is so full of himself, he doesn't realize what a buffoonish joke he is. Oops, got carried away making nice with Bill O. This occurs at a time when BillO has declared war on dailykos.com, and has encouraged his viewers not to do business with Jet Blue.

Kos, Markos Moulitsas, of Dailykos.com, reports:

A reader emailed Lowe's about their ads on O'Reilly's show. They got this response:

Replied On 07/27/07 15:41:09

Dear Lowe's Customer,

Thank you for your comments regarding the program, The O'Reilly Factor.

Lowe's has strict guidelines that govern the placement of our advertising. Our company advertises primarily in national, network prime-time television programs and on a variety of cable outlets.

Lowe's constantly reviews advertising buys to make certain they are consistent with its policy guidelines. The O'Reilly Factor does not meet Lowe's advertising guidelines, and the company's advertising will no longer appear during the program.

We are dedicated to providing the best service, products, and shopping environment in the home improvement industry. All three of these are very important to our business, and our customers will always be our number one priority.

We appreciate your contacting us, and hope this information addresses your concerns.

Thank you,

Lowe's Customer Care

 

My position on boycotts is not solidified. Ideally, advertisers should be able to advertise to reach as many customers as possible. But when they only support one partisan media message, that's a very big problem. The way to fix is for them to start spending at least equal amounts, if not more, initially, to make up for the previous imbalance, on media with opposing partisan viewpoints. If they won't do that, then it certainly makes sense to support companies that do take a stand and pull their advertising or just don't support the opposing media.

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Rob Kall is executive editor, publisher and site architect of OpEdNews.com, President of Futurehealth, Inc, more...)
 

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They Walked To Freedom 1955-1956: The Story of the Montgomery Bus Boycott
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15 comments


Hi Rob,

Me too. Was just about to pick up another load of fencing material from Home Depot. Now I will go elsewhere, until they start advertising on Olbermann’s show.

by John R Moffett (89 articles, 18 quicklinks, 3 diaries, 697 comments [14 recommended, 0 rejected]) on Sunday, Jul 29, 2007 at 9:09:57 AM

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Mealy Mouthed Response

Dear Customer, Thank you for your email to The Home Depot Online Customer Support. We apologize for the inconvenience caused to you.

We also thank you very much for sharing your feedback with us. Our
advertising campaigns have one simple objective -- to communicate with audiences in the most effective way possible. We are committed to increasing customer satisfaction and improving the shopping experience for all of our customers in the communities where we operate.

Please let us know if we can be of further assistance.

Sincerely,

(& signed with an Indian surname - ¿are these letters perhaps outsourced to India?)

Your friends at The Home Depot.

by mrk * (0 articles, 0 quicklinks, 0 diaries, 311 comments [12 recommended, 0 rejected]) on Sunday, Jul 29, 2007 at 12:51:37 PM

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I'm done with home depot

;-)

by RCG (3 articles, 0 quicklinks, 3 diaries, 348 comments) on Sunday, Jul 29, 2007 at 12:51:46 PM

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Reply: until...

I think it's much better to take John Moffet's approach-- done UNTIL they start advertising in a balanced way, like on the Olbermann show.

by Rob Kall (952 articles, 4177 quicklinks, 374 diaries, 2087 comments [45 recommended, 3 rejected]) on Sunday, Jul 29, 2007 at 12:58:53 PM

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I don't have to THINK about this

Just from a personal 'feeling' perspective, going to a store which is in with the fascist establishment makes be feel 'icky' -- and I avoid store which make me feel 'icky'.

Hey -- it's my money and I don't have to justify how I spend it to anyone. I don't buy flavored coffee either -- I just don't happen to like it. I think it's 'icky'.

by Blue Pilgrim (0 articles, 3 quicklinks, 2 diaries, 997 comments) on Sunday, Jul 29, 2007 at 12:56:51 PM

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My Plan

It's summer here in the northern hemisphere - typically the time when we do a lot of work around the rancho... For example, we're getting ready to replace a lot of pasture fencing, and upgrade an appliance or two in the cabin...

After we have made our purchases *from some retailer other than "Fascist Depot" *I'm planning to send copies of the receipts to them with a note explaining: "Here was a thousand dollars or so that we COULD HAVE dropped in your store since you are located near us... however we drove an extra 10 miles to patronize another retailer because we don't like fascists!"

IF you have similar purchases to make, I suggest a similar activity... these people are definitely motivated by cash... They ARE for sale.

"Money Doesn't Talk it Swears!"
--Bob Dylan 

 

by mrk * (0 articles, 0 quicklinks, 0 diaries, 311 comments [12 recommended, 0 rejected]) on Sunday, Jul 29, 2007 at 2:36:11 PM

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Reply: Great Idea

I'll second this. I usually shop at Home Depot. Not anymore. My money will go elsewhere. I don't mind a company advertising but not at a propaganda mill.

by skyreader7 (0 articles, 0 quicklinks, 0 diaries, 181 comments) on Sunday, Jul 29, 2007 at 5:09:21 PM

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try it.....you'll like it

boycotts work ! Spread the word and get more to boycott and you'll see the bastards flopping around like flags in the wind.

by Tony Forest (7 articles, 18 quicklinks, 166 diaries, 1429 comments [5 recommended, 0 rejected]) on Sunday, Jul 29, 2007 at 3:42:01 PM

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Life is to short to waste on idiots.

FOX doesn’t care what you think - in fact FUX prefers that their audience NOT think.

They don’t care __as long as you watch.

Their business is selling advertising. They make money by delivering viewers (you) to be exposed to advertising messages from corporations who pay based on number of exposures.

What YOU think of the programming which fills the time between ads is meaningless to them. In their business model the controversial, the salacious and the outrageous lie seem to draw more viewers because many viewers like to get a low level emotional buzz from that type of garbage. It’s a cheap high for many people.

IF you don’t like the programming FUX presents… Don’t patronize their channel - since it is number of views which directly correspond to how much they can charge their corporate ‘sponsors’ for ad time.

Additionally, and along the same lines… their star trained baboon, Shrill O’Really, suffers from a severe personality disorder which causes him crave attention… “any” atttention, as long as HE is the center of it. Consequently he will say the most outrageous things to be controversial because he desires more and more attention. If you don’t like him - ignore him - THAT hurts him the most, not only from an economic perspective but on a personal level.

Eff Shrill O’Really = he’s just a sick, demented old fool - instead, do something interesting and fun with the time you might have wasted on his insane nonsense.

Life’s to short to waste on idiots.

by mrk * (0 articles, 0 quicklinks, 0 diaries, 311 comments [12 recommended, 0 rejected]) on Sunday, Jul 29, 2007 at 4:23:04 PM

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Here Are Two Excellent Videos

Employees Expose FOX NEWS Distortions

Reporters Blow Whistle on FOX News

by CB Brooklyn (0 articles, 0 quicklinks, 0 diaries, 465 comments [18 recommended, 1 rejected]) on Sunday, Jul 29, 2007 at 4:46:07 PM

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Will join boycott

Well Done. Heard the whole story on Air America about this VENDETTA by Fox "News." By AMBUSHING JET BLUE SPOKESPERSON and then threatening an advertising "pull out" to scare airlines and Big Box guys away from supporting truth in broadcasting and the American Constitution, Fox News hopes to bully truth in broadcasting into submission. As a contractor, I am in Home Depot almost everyday. It will be easy to switch to Lowe's. And a pleasure.

by john vee (0 articles, 0 quicklinks, 0 diaries, 3 comments) on Sunday, Jul 29, 2007 at 5:42:58 PM

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I'd support the Boycott

I am already boycotting Home Despot for their wrongful support of illegal aliens, so this just gives me yet another good reason.

by Royce Penstinger (26 articles, 0 quicklinks, 3 diaries, 31 comments) on Sunday, Jul 29, 2007 at 7:15:10 PM

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Where's that non-toxic verbiage now?

This occurs at the same time that O'Reilly, the pseudo moderate right wing hack who dupes the kool-aid drinking morons who are his regular viewers into thinking he actually is a moderate, rather than a Bush administration brown-nosing, surrogate, who is so full of himself, he doesn't realize what a buffoonish joke he is.

What the hell was that?  I’ve always liked fox news because while it is only conservative lite it still beats the hell out of the ultra liberal cnn, abc, nbc, cbs, pbs, some of which still shill for Carl marks crap theses on selfless co-habitation.  I think the problem many of people have is that there just piss poor sports in that the left owned every form of media until the eighties and as soon as fox came along you could no longer control the message.  Now leftist are all crying like spooled brats but you will have to live with it like we did for forty freaking years.  I am going to write each company that is involved with the boycott and suggest that if they pull there advertising that I will no longer support there store.  But then that’s just me.  Dieing to push that flag button aren’t you?  Leftist have never been interested in freedom of speech unless it benefits them.  They are only interested in controlling the message that the general population hears as to promote there never ending agendas.  So go ahead and flag me as your positions can’t survive open debate.  

by David C Beach (0 articles, 1 quicklinks, 8 diaries, 169 comments) on Sunday, Jul 29, 2007 at 10:55:59 PM

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Home Depot

I wrote to home Depot and told them that I would no longer patronise their stores until they stopped enabling hate over the airwaves (ie: O'Reilly). They responded that they were an environmentally friendly operation and that having to deal with political matters seriously affected their primary objective which is helping us maintain the environment.

by Archie (0 articles, 0 quicklinks, 0 diaries, 1750 comments [111 recommended, 0 rejected]) on Monday, Jul 30, 2007 at 1:56:30 PM

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Correction

I am done with Home Despot, until they stop advertising on fascist propaganda news sites.

by RCG (3 articles, 0 quicklinks, 3 diaries, 348 comments) on Monday, Jul 30, 2007 at 6:59:25 PM

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