The master of personal PR just held a press conference. I'm talking about the Donald, of course.

So here we have a guy who's been married . . . how many times?

And who has fathered . . . how many children, with how many women?

Not counting the women he didn't marry and didn't, well, procreate with.

And . . . he was supposed to be the judge of the 21-year old Miss USA, who had allegedly been out partying in New York; perhaps not so allegedly, but anyway. Don't get me wrong, I'm not all that enamored with her defense of "small town girl blinded by the flashing lights in the big city." I don't quite buy that part.

Miss USA had allegedly also kissed Miss Teen USA and brought home boys to her Trump apartment. As someone who doesn't watch any "Miss thing," I am, of course, at this point also completely confused. Just how many "Miss" competitions are there? Miss USA, Miss America, Miss Universe, Miss Teen? I'm just surprised Trump hasn't emblazoned his name on one of those things and made it the "Miss Trump" contest. But I guess his third wife may object.

"I wouldn't say that I am an alcoholic. That would be pushing the envelope a little bit," Ms. Conner said. "I don't have a problem with anything like that." She said. But off to "rehab" Miss USA now goes.

Is rehab the new asylum of our time? I mean, in the past if a woman misbehaved she was dropped off somewhere in a convent far away, where no one could see here. That happened into 1996 in Ireland, documented in the amazing movie "The Magdalena Sisters." Women were locked up after having babies out of wedlock, forced to do hard labor for the nuns.

But today, if someone has made a fool of himself it is off to "rehab." When Mel Gibson uttered anti-Semitic remarks to Malibu police, off to rehab he went. That was substance abuse rehab, not, "thou shalt love all people equally rehab."

But ten years from now, there may actually be some California ashram capitalizing on this trend. After all, making racist comments in LA appears to have become an epidemic, at least if you watch Entertainment News. Which I don't, of course.

But back to Miss USA: She was out drinking and stained that $17,000 tiara. So off to rehab she goes. Meanwhile, that led to me finding out that Trump is in charge of Miss USA. By the way, isn't that like the wolf being in charge of the henhouse? I'm just asking.

After all, it doesn't appear to be quite right to have Mr. Trump responsible for the moral standards of a new generation does it? When wolfish, serial-marrying billionaires have become the public guardians of the virtue of young women, then I would think we have probably arrived at a new low-point when it comes to public hypocrisy, made right here in the USA.