"Liberal " has been made into a dirty word by Republican think tanks like the Heritage Foundation and Republican linguist and pollster Frank Luntz.
How did they do it? The first step was to make the sound of the word 'liberal' seem like something undesirable. Notice the tone of voice used by most so-called conservative politicians and so-called conservative radio and television talk show hosts when they say the word: liberal. They make the word liberal sound contemptible. They always say it with a tone of voice of contempt, scorn and condensation.
They don't do this by accident. Most, if not all, have spent many hours in front of a microphone and video camera practicing and rehearsing their pronunciation of the word: liberal.
Obviously, Karl Rove, Frank Luntz and other special handlers from the Heritage Foundation have coached them very will.
And notice that when they use the word liberal it is often preceded with a negative word such as limousine, West Coast or Hollywood. Often the word liberal is followed by the word: elite.
The fact is that the vast majority of limousine owners are Republicans. So are the vast majority of private country club members, the vast majority of private yacht owners, the vast majority of private airplane owners, especially jet airplane owners are Republicans--not Democrats.
As well that they should be, if their prime goal in life is to advance their own economic self interest.
But the Republican Party would be a small minority party if they only attracted those who benefit from their policies. In order to become the majority party they had to bamboozle, con and swindle "the mob" into voting them into power.
They did it by winning the "language war."
But the so-called conservatives live in glass houses. What they have done to the Liberals/ Progressives, the Liberals/Progressives can do to them.
One way is to always precede the word conservative with "so-called."
"So-called" is a great term for disrespecting your opponents. And disrespecting is what the Progressives need to do to win elections.
James J. Kroeger wrote an outstanding essay titled: "THE REPUBLICAN NEMESIS"
Perhaps most important is the way Progressives pronounce the word:
conservative. There are two approaches that will work. One is to emphasize the "con" in conservative and then shortly before or after you say the word CONservative say something about con men or con artists. That way CONservatives will be associated with con artists.
Which most should be.
Another way is to emphasize the SERVATIVE part in the word conservative.
Shortly after Progressives say the word conSERVATIVE, they should ask who are being served by the so-called conSERVATIVES?
Certainly it's not you, unless you happen to be a CEO or major share holder of a huge oil corporation.